Microsoft Hits Us With Unnecessary Roughness Right to the Feels, With Ad During Super Bowl

This past Sunday, Microsoft reminded us that "We All Win", as is the title of their Super Bowl LIII commercial. I think they are definitely right. Just from a marketing standpoint, this wins in every way, and many people have commented that they have truly won the Super Bowl with this ad. This is of course, an ad for their Adaptive Xbox Controller, but it reads like a mission statement from the company. It should be noted that Microsoft recently became the largest company in the world...again! At least this time they are starting out with a much different approach than the sterile, beige monster that we remember from the '90s. They have been building a very different image for the last several years, and that image has become more and more unique. It is almost as if the public is starting to view Apple and Microsoft as complete opposites of their '90s-2K counterparts. This is part PR, of course... but it is indeed also part of their inherent philosophies.